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Sports Marketing Surveys

The sports insight specialists helping you understand the players, customers, stakeholders and fans who make up your sporting world.


Sports Marketing Surveys (SMS) is an agile research agency with global reach and 35 years’ experience. SMS's full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe to grow their business and get closer to the people who matter.


Based out of Florida, SMS provide strategic development advice and client success support to a range of ActiveXchange's SportsEye products

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