Empowering data to shape a more informed and connected sector
We are a multi-award winning data company that is passionate about supporting our partners to shape more active and healthy local communities. Our goal, through our partnerships, is to be positively influencing the active lives of over 100 million people globally by 2024.
Our industry has the data to enable organisations to make better decisions but too often this data is fragmented and locked in silos. The people on the front lines of our industry's most important problems don't have the information they need when they need it most.
ActiveXchange was founded in Sydney in early 2018 by Alex Burrows, who prior to Australia set up and grew a similar leisure aggregation company in the UK, championing for the the first time globally the concept of agnostic integrations with third-party membership system providers and the aggregation of data to create relevant and up to date insight.
ActiveXchange now operates in Australia, New Zealand, the US, Canada and the UK, securely bringing data together on millions of sport, recreation and fitness members and participants each week. This creates market intelligence, and coupled with ActiveXchange's powerful predictive models (which often use machine learning), enables each partner organisation to acquire and retain more active members. The enhanced understanding powers the decisions, investment, and impacts made by governments, as well as thousands of passionate community venue operators and sport associations.
Right offer, right place, right time. More members, more active, more often.
1) Provide the right offer to engage + retain more active members (infrastructure & programs)
2) Intelligent marketing - right person, right time, right message
3) Social Value - grow and evidence community saving
Our more scientific, partner approach is tailored for venue operators, sport organisations, local, state and federal government. It is typically coordinated through online SportsEye accounts, which connect into the SportsEye Network to help organisations to also better coordinate and collaborate to achieve common objectives and deliver insight-led projects.