ActiveXchange helps facilities and clubs understand who they serve, how people use their spaces, and where opportunities exist to improve participation, performance, and sustainability. From single sites to multi-site networks, we connect data to support confident, evidence-led decisions.
Facilities and clubs often have access to plenty of data, but it’s rarely connected in a way that supports clear, confident decisions. ActiveXchange brings together member and customer participation data and layers community profile data on top, revealing what’s working, what’s under pressure, and where opportunities exist to improve operations, grow engagement, and increase revenue and membership.
Get a clear picture of which programs, services and time slots are being used most, which ones struggle to fill and which are consistently full. Make practical changes to programs and timetables that support stronger engagement and retention.
Understand where new members are most likely to come from, what activities they’re looking for and how far they’re willing to travel. Use this to shape new offers, target the right audiences and ultimately grow participation and membership.
Balance demand with the space, staff and resources you have. Reduce pressure at peak times, improve use of quieter periods and get more from your existing facilities.
Understand the broader impact your facility has on health, wellbeing and community outcomes. Demonstrate social value and show the contribution your facilities make beyond revenue and attendance.
The Operator platform transforms live data from recreation, aquatic and leisure facilities into a trusted, connected evidence base. Enriched with national population datasets, it equips facilities, clubs and operators with the clearest view of participation, demand, reach and community impact.
ActiveXchange for Operator combines six modules, giving facilities and clubs the tools to identify demand, improve efficiency and grow participation and membership.
Investment Planning Reports help you understand where demand exists and what mix of programs, timetables and pricing is optimal meet the needs of your local community.
Using demand modelling and drive-time analysis, the reports estimate how many people are likely to use a facility, how far they’re willing to travel and which population segments you’re best placed to serve.
Convert engagement and participation data into social return metrics. Show the health, inclusion and economic benefits of your facility’s programs and services against a number of chronic & acute health indicators.
For World Leisure Day (April 16), we’re highlighting how a facility in Melbourne is creating real, measurable community impact.
Cardinia Shire Council has strategically leveraged a range of data reporting services, establishing data intelligence as the cornerstone for decision-making across multiple facets of their operations, including their premier facility, Cardinia Life.
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
