ActiveXchange brings together facility, participation, movement and population data into one platform. See how people move, play and take part, from a single neighbourhood to a whole country.
Monthly visits
Visit duration (avg.)
Most people spent 30-44 minutes at this location (31.87%)
Unmet member demand
Members 1,600
Unmet 2,400
AX AI
Westfield and Belmont North. Highest unmet demand for your sport.
The industry’s intelligence layer, trusted by 1,250+ governments, sports bodies, venues and brands
recreation & sport member records connected
active locations live feed
active decision makers
integrated sports bodies & facility operators
increase in place-based activity, including social value across priority communities
generated in new funding linked to capital projects
increase in membership duration
increase in campaign returns
Connecting communities with active environments.
Connecting active communities with market growth opportunities.
A full picture of provision
A live feed on every facility, program and planned project in your area. Plan investment on real demand and make relevant activities discoverable for your communities.
National Infrastructure Database
Activity Finder
Market Signals
Investment Planning Reports
Focus resources and show reach
Visitor and footfall data for any park, facility, event or town centre: how many people come, and where from.
Activity Trends
Visit Reports
Secure funding
AX AI
Link usage to local health and population data to show your reach and social value.
Community Reach
Social Value
Reach more of the right people
AX AI
Forecast demand and find the audiences you’re missing, so you know where to grow membership.
Find the right commercial partners
Show brands your audience reach, and match with the most relevant sponsors. Brands (and agencies) discover your perfect audience with precision, while supporting to grow active communities.
New revenue from existing reach
Reach new members through more targeted campaigns, and earn revenue from existing audience data through managed retail brand activations.
Backed by industry governments and associations to empower their networks
Venues, facilities, programs, planned projects and market data, kept up to date.
Area demographics, household profiles and likely brand preferences.
10m+ registered members and their activity.
AX AI
Scenario testing
Suggested next steps
Trained on 100,000+ places
Backed by our in-house industry and data team
Also supports MCP/API connections, enabling clients to connect and build their own solutions on top of the industry’s intelligence layer
A very exciting (and essential) addition to our Year-round Community Tennis program as we work hard to increase tennis infrastructure across Canada.
Access to this incredible network will give us the evidence-based data to lobby for the preservation and investments needed to grow tennis participation coast to coast to coast.
Alison Anderson
Manager of Community Projects – Tennis Canada
ActiveXchange’s Movement Data and Partner Match modules bring clients the opportunity to better reach their audiences.
The modules deliver us greater audience segmentation, and connect the dots of motorway journeys by delivering insights around our audience’s point of origin and their movements when on site.
James Byard
Marketing & Partnerships Director – i-media
We wanted to learn more about our users and the surrounding community to make better evidence-based decisions when adding, removing, or changing programs and services.
Reviewing membership types, activities, and category definitions gave us solid benchmarking against industry standards and a consistent framework for comparing periods with like-for-like information.
Hayden Cooney
Business Systems Coordinator – Town of Victoria Park
PLACE
GROWTH
PLACE
Bring fragmented datasets together to power confident decisions across participation, funding and commercial strategy.
PLACE
Access best-practice evidence based on local population activity and demand. Guide investment decisions, identify gaps in provision and measure outcomes to support planning and funding proposals.
PLACE
Track usage and users of facilities, parks and community spaces. Use real-time movement data to inform decisions, focus investment and report impact to partners.
PLACE
Gain a complete view of your event audiences – before, during, and after. Measure visitor numbers, travel patterns and engagement to focus resources, strengthen partnerships and evidence impact to partners and funders.
GROWTH
Focus your resources where they generate the greatest returns. Use data intelligence to strengthen operations, grow memberships and evidence your community impact and social value.
GROWTH
Unlock market intelligence to understand audiences across sport and recreation. Discover sponsorship, advertising and partnership opportunities powered by movement and participation data.
GROWTH
Empower your clubs, leagues, associations and programs with key insights. Influence planning at every level of government and unlock funding, and connect with commercial partners to generate new revenue streams.
A 30-minute walkthrough using places and members you already know.
