SportsEye USA
Unlocking and empowering community data to shape a more informed, connected and active industry
SportsEye USA
Unlocking and empowering community data to shape a more informed, connected and active industry
Right offer, right place. More members, more active.
The SportsEye Network, managed by the ActiveXchange Data Team, is on a mission to positively influence millions of active and healthy lives globally.
SportsEye aggregates data and puts powerful market intelligence + predictive models behind community sport, recreation and fitness venue operators, and sport associations.
Available SportsEye accounts
SportsEye Operator - fitness, recreation (swim), tennis, and golf venues
- Drive membership revenue and evidence your community impact
- Integrates with your existing member management system
- Fully utilize your own data and capitalize on relevant up to date industry-wide insight generated from millions of active members + machine learning predictive models
- Track your relative performance with up to date benchmarks and forecasting analysis
- Dashboards and outputs provide key intelligence on optimal timetable programming, pricing, targeted member acquisition and retention marketing
- Interactive mapping to show members and target prospects linked to local government health and wellbeing and Social Value KPI reporting dashboards
- Monthly or annual subscription options
SportsEye for Sport Associations
- Focus resources on participation growth areas and influence planning stakeholders + coordinate a business intelligence service for affiliated clubs
- Integrates with your existing member management system + different club systems
- Straightforward tracking of participation trends coupled with predictive demand analysis to show your growth areas - these are aligned with the infrastructure gaps (using the national database)
- Health and wellbeing KPI dashboard to evidence to government your current impact and the impact that can be generated (infrastructure and/or funding)
- Visibility across government action plans relevant to your sport + the ability to publish plans to manage projects with stakeholders
- SportsEye PRO accounts are tailored to each sport, providing a fully digitalized infrastructure plan which remains up to date
National Infrastructure Databases (SportsEye Basics)
- Open up a shared network of information to support effective planning and investment decisions made by affiliated venues/clubs and planning stakeholders
- Relevant data fields for sport, fitness and recreation venues and facilities, which power accurate predictive planning models
- Analysis and benchmarking dashboards and data export features
- Data validation and checks
- Integrates as a module into other SportsEye accounts, with free account options to share with stakeholders across your own network
ADDITIONAL sportseye MODULES
Retention module
activeCAMPAIGNS module
Sponsor Match module
Using 30+ variables and machine learning to assign an ongoing risk index score to each member, predicting decline in engagement and membership cancellation to help prioritize actions. Variables include personal behaviour factors as well as external influences. An unrivalled service as it is localised and driven by data and trends from across millions of memberships.
Output includes a dashboard that tracks member risk levels and recommended targeted ‘mitigation’ campaign messaging + a data feed to support triggered emails/SMS messages + ongoing $ ROI tracking dashboard.
Sponsor Match module
activeCAMPAIGNS module
Sponsor Match module
The module supports more commercial investment into community sport by identifying relevant industries and brands whose products most align with the segmented profile of members at each sports club and/or provincial and national sport association.
activeCAMPAIGNS module
activeCAMPAIGNS module
activeCAMPAIGNS module
Data driven (machine learning) member email and SMS communication to drive general venue engagement. Includes personalized insight for the member on their activity levels and related health impacts + what venue activities, products and opening times are best suited for them.
The module includes an optional member feedback tool with a feedback tracking and benchmarking dashboard within SportsEye.
The module also supports retail brand reward and inspire campaigns specifically tailored to drive engagement and increase overall member lifetime value.
Property Search module
The ActiveXchange Academy
activeCAMPAIGNS module
State and national interactive mapping and area ranking to show remaining 'hotspots' for new commercial fitness (gyms and group ex), swim school and gymnastics venues using the National Database and predictive demand modelling.
Saves research time and cost, providing independent analysis to identify commercially sustainable opportunities, and supporting the sale of franchize territories and sites.
SportsEye Plans
The ActiveXchange Academy
The ActiveXchange Academy
Do I have up to date visibility across all relevant plans in my area?
Can I manage the progress of plans collectively and effectively with all stakeholders?
The people on the front lines of our industry's most important planning decisions often don't have the information they need when they need it most. SportsEye Plans brings key project information on upcoming plans into one location, enabling different internal and external project teams and stakeholders to access and manage progress together using interactive mapping, project forms with progress timelines, and summary progress tables with export features. These action plans complement the wider intelligence generated across the SportsEye Network.
The ActiveXchange Academy
The ActiveXchange Academy
The ActiveXchange Academy
ActiveXchange provides local, dedicated and tailored client success support. This includes an upfront induction training program (and accreditation for those who complete the sessions) to help you maximize data driven outcomes and impacts for your organization.
ANALYSIS REPORT SERVICES - INFRASTRUCTURE
Investment Planning Model report services (offline)
The Investment Planning Report Service is driven by ActiveXchange's National Database and key insight generated from millions of users and the up to date performance of hundreds of sites. Over 100 offline reports each year predict investment outcomes and optimal infrastructure provision. Right offer, right place, right time. Report options include:
- The Current Venue (refurbishment/ redevelopment)
- New Site Scenario
- Optimal Site Location Scenario
- Blank Page Scenario (both location and facility mix still to be determined)
- Area-wide Analysis - recreation and sport
Each report includes:
- competition and venue catchment mapping
- member and visit projections
- target member acquisition/ conversion map
- segmentation profiling to support the marketing plan
- optimal capacity specification, programming and pricing
- sector performance benchmarking to test viability
