Sport, recreation and active community leaders across the sector are using ActiveXchange to move from gut feel to evidence-based decision making. Here’s what they have to say.
A very exciting (and essential) addition to our Year-round Community Tennis program as we work hard to increase tennis infrastructure across Canada.
Access to this incredible network will give us the evidence-based data to lobby for the preservation and investments needed to grow tennis participation coast to coast to coast.
Manager of Community Projects – Tennis Canada
How Hockey ACT uses data intelligence to drive gender equality and inclusion across their clubs and programs.
We can now better determine the tourism values of non-ticketed events like Craft Revival utilizing data gathering from ActiveXchange, a tool that supports better tourism value determination and helps plan for future growth.
Manager of Tourism – City of Thunder Bay
Absolutely brilliant, instantaneous access to user data that eliminates all guess work from evidence-based safety recommendations for community members. This data assists us to make best practice decisions for communities to improve safety in, on and around the water.
It allows us to plan more efficiently for maximum impact of drowning prevention education and safer rock-based fishing from the limited project funds available.
Aquatic Research Educator – Drowning Prevention Auckland
How the Wonders of Winter festival uses Movement Data to better understand its audience and grow its reach every year.
The insights we’ve gained from ActiveXchange’s analysis of our sport, leisure and recreation landscape have provided us with a stronger evidence base with which to make decisions. The team have been great to work with; engaging, accessible and knowledgeable. I look forward to continuing our work with ActiveXchange as we deliver sport and recreation opportunities for our community.
Acting Manager Future Communities – Cardinia Shire Council
How Athletics West used participation and demand data to shape the WA State Facilities Plan 2025–2028 – a statewide strategy built on evidence.
We wanted to learn more about our users and the surrounding community to make better evidence-based decisions when adding, removing, or changing programs and services.
Reviewing membership types, activities, and category definitions gave us solid benchmarking against industry standards and a consistent framework for comparing periods with like-for-like information.
Business Systems Coordinator – Town of Victoria Park
ActiveXchange’s Movement Data and Partner Match modules bring clients the opportunity to better reach their audiences.
The modules deliver us greater audience segmentation, and connect the dots of motorway journeys by delivering insights around our audience’s point of origin and their movements when on site.
Marketing & Partnerships Director – i-media
I love the ActiveXchange platform and regularly use the data to guide our strategies across key focus areas. It’s user-friendly and allows us to clearly tell our story.
It’s been instrumental in our statewide facilities audit and in conversations with clubs, leagues, councils, state government, stakeholders, and schools.
It’s delivered real value and results aligned to our strategic plan. I highly recommend all sports, leagues, councils, and recreation organisations to explore the platform and see the benefits firsthand.
GM Finance & Commercial – Basketball South Australia
The Future of Softball Program would not have been possible without the support and insight from ActiveXchange.
The ActiveXchange Sport platform was the catalyst for us to deliver this project and the assistance provided by ActiveXchange has been invaluable. We also acknowledge and thank the Office for Recreation, Sport and Racing for the grant support and belief in our project, and we are grateful for the collaboration with the City of Onkaparinga.
State Operations Manager – Softball South Australia
Your team’s input was critical to some late design modifications that enhanced the customer experience and improved the financial performance. A small investment for a huge benefit.
Managing Director – Warren Green Consulting (Parramatta Aquatic Centre opening)
How the City of Belmont equips local sporting clubs with data to strengthen planning, programming and community reach.
The expansion of the SportWest data strategy for the industry in partnership with ActiveXchange is a critical strategic priority for SportWest and the industry that enables sports to make data informed decisions and better inform clubs, stakeholders, partners and government.
Chief Executive Officer – Sportwest
Movement Data gives us enhanced understanding of the role that sport and recreational infrastructure plays in relation to community outcomes, participation trends, and helps inform decision-making from a wider network perspective.
Places and Spaces Manager – Sport Waikato
By leveraging customer data based on real-time location analytics, we’ve been able to make more informed commercial decisions.
One of the biggest advantages has been identifying specific times and locations where car parking charges would generate significant pushback. With this information, we’ve successfully adapted our approach – choosing not to charge at certain times – to reduce opposition and maintain public goodwill, all while still meeting our revenue goals. It’s become a key tool in our decision-making process.
Head of Culture – Enfield Council
ActiveXchange has been a game-changer for our data intelligence strategy. With you (Charles Marsh) on board, the expansion potential just leveled up. Excited to see what’s next!
President & CEO – Northern Virginia Volleyball Association
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