Social Value / Measuring Impact

available for:

Quantify and demonstrate the community impact you are generating

This module provides credible and accurate valuations of the monetary savings facilities, sports and recreation networks generate for society, aligned with national reporting standards.

+$ 0

Typically, over $500 in Social Value is generated for every regularly active member.

features

Understand, evidence and communicate your community impact

This module converts participation data into a measurable dollar value, revealing how being physically active reduces health risks, supports mental wellbeing, and improves productivity and educational attainment. It provides a credible and consistent way to show the broader economic and social benefits generated through your facilities, sports or programs, helping you secure investment, inform policy, and connect with a wider range of stakeholders.

Accurate

Calculated at the individual participant level using verified visit and attendance data. Demographic and community factors are applied to ensure health, mitigation and societal costs reflect the latest published evidence.

Consistent

Automatically collated from source data systems to ensure updates and comparisons remain reliable over time, supporting consistency across venues, partners and reporting periods.

Credible

Developed in partnership with leading research experts and grounded in international best practice, ensuring every outcome aligns with recognised standards for sport, recreation and community health.

Validated

Regularly benchmarked against national datasets and research findings to ensure predictions reflect real-world outcomes and withstand scrutiny across policy, funding and research contexts.

who it's for

Designed for decision-makers shaping active and engaged communities

Facilities & clubs

Quantify the health savings your leisure facilities and sites generate for your local community.

Sports & programs

Quantify the health savings your sport or program generates for your local community.

Planners & funders

Quantify the health savings the various sports & programs in your Local Government Area generate.

indicators

Measure the health, wellbeing and productivity outcomes of being active

Aligned closely with International Guidelines for Physical Activity and configured to each country, the model reflects how physical activity participation reduces prevalence (risk) across key health and wellbeing indicators. 

Australia

Health Effective Participation - Chronic

Health Effective Participation - Acute

Health Effective Participation - Health System Savings

Learn to Swim

Canada

Economic Impact

Health Impact

Social Impact

Environmental Impact

Measuring Impact in YOUR Community: A CAN Active Insights Webinar

The first session in the CAN Active Insights webinar series focuses on Measuring Impact, exploring how participation and recreation facility data can be used to demonstrate local impact and community savings from getting people active.

report inclusions

What's inside your Social Value report

The model generates a savings/contribution estimate at an individual participant level across contributing indicators and categories.

summary

Totals

  • Total eligible & contributing participants
  • Total Social Value generated
  • Social Value generated per participant
  • Total community benefit by category
  • Total community benefit by location
  • Total community benefit by local government authority

WHO

Community benefit by:

  • Gender
  • Age & gender
  • Deprivation
  • Category/indicator & gender
  • Category/indicator & age
  • Category/indicator & deprivation

WHERE

Community benefit by:

  • Activity location
  • Local government authority
  • Category/indicator & activity location
  • Category/indicator & local government authority

BY INDICATOR

Community benefit per indicator by:

  • Gender
  • Age
  • Deprivation
  • Activity location
  • Local government authority
  • Indicatory/category

OVER TIME

Community benefit over time by:

  • Activity location
  • Age
  • Gender
  • Deprivation
  • Local government authority
  • Category/indicator

optional

Forecast Social Value

Forecast your potential Social Value using ActiveXchange’s demand forecasting.

Explore an interactive demo report

Navigate through the pages and use the filters within the report to explore the model across gender, age, location and indicators.

If you are having trouble viewing the report here, please click below.

If you are having trouble viewing the report here, please click below.

Ready to see your own data?

activexchange's social value award

Celebrating impact across the network

This is awarded every quarter to the facilities and teams who have generated the highest relative increase in Social Value in each period. Join the network of facilities already proving the community value of physical activity and recreation.

Richmond Recreation Centre

$4.29m

yearly Social Value generated

Top 3 indicators

$1.32m

Reduced Risk of Drowning

$758k

Improved Educational Outcomes

$754k

Mental Health Benefits

Ian Thorpe Aquatic Centre

$12.76m

yearly Social Value generated

Top 3 indicators

$4.15m

Mental Health Benefits

$1.95m

Improved Educational Outcomes

$1.42m

Health System Savings

Richmond Recreation Centre

$6.01m

yearly Social Value generated

Top 3 indicators

$1.53m

Mental Health Benefits

$932k

Reduced Risk of Dementia​

$926k

Health System Savings

Michael Wenden Aquatic Leisure Centre

$1.47m

yearly Social Value generated

Top 3 indicators

$878k

Reduced Risk of Drowning

$148k

Mental Health Benefits

$124k

Reduced Risk of Dementia

Cardinia Life

$3.32m

yearly Social Value generated

Top 3 indicators

$1.25m

Reduced Risk of Drowning

$510k

Mental Health Benefits

$422k

Reduced Risk of Dementia

Could your facility be next?

Shifting the conversation to community impact​

ActiveXchange has supported YMCA SA in turning basic operational data into actionable business intelligence, unlocking new ways to improve both service delivery and marketing efforts.

Through interactive maps, dashboards and, in particular, social value insights, they’re now able to measure what matters most: the real-world impact of their services. It’s helped shift the focus from just financial metrics to meaningful community outcomes.

products

Recommended Add-Ons

Acquire

Focus resources to generate more customers and members cheaper

Programs

Enhance your timetable to drive increased bookings and member lifetime value

Community Reach

Evidence who you are reaching and benefiting

Growth intelligence starts here

If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.

Sydney Dechamplain

Account Manager - Client Success

Sydney joins ActiveXchange with 7+ years of experience working in Aquatics Leadership and Recreation Planning (including for Strathcona County), bringing a wealth of frontline experience to our clients.

Sydney holds a BA in Sociology and Psychology and is an advocate for the importance of universal access to sports, recreation and leisure. Her background as a competitive dancer has instilled in her a passion for physical activity and its transformative powers. Using data driven decision making, Sydney helps clients achieve their goals.