Data Intelligence

From raw data to growth intelligence

ActiveXchange connects and enriches data from membership systems, movement tracking and consumer datasets, then transforms it into actionable intelligence for sport, recreation and active community leaders. Our AI-driven technology does the heavy lifting, so your team spends less time on data and more time on decisions.

data sources

Validated, connected data from across the network

We source, validate and connect first-party and third-party datasets across participation, movement, community and consumer behaviour, combining them at scale to power accurate, actionable intelligence.

First-Party Data

Secure, encrypted member and activity data contributed directly by our network partners.  This includes participation activity, facility and infrastructure data, and non-personally identifiable member information.

Third-Party Data

Public & Open Source

Public data from ABS, Stats NZ, and licensed consumer insights, enhanced with AI for predictive analytics.

Third-Party Data

PAID LICENSE

We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement, and risk data.

First-Party Data

Secure, encrypted member and activity data contributed directly by our network partners.  This includes participation activity, facility and infrastructure data, and non-personally identifiable member information.

Third-Party Data

Public & Open Source

Public data from Statistics Canada, and licensed consumer insights, enhanced with AI for predictive analytics.

Third-Party Data

PAID LICENSE

We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement, and risk data.

First-Party Data

Secure, encrypted member and activity data contributed directly by our network partners.  This includes participation activity, facility and infrastructure data, and non-personally identifiable member information.

Third-Party Data

Public & Open Source

Public data from the Office of National Statistics and Sport England’s Active Places Power, and licensed consumer insights, enhanced with AI for predictive analytics.

Third-Party Data

PAID LICENSE

We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement data.

Our awards

Award-winning data intelligence, trusted across the industry

From sports technology recognition to government innovation programs, our awards reflect the real-world impact ActiveXchange delivers for sport, recreation and active communities worldwide.

Supplier of the Year

Best Use of Technology

Best Technological Solution

Sports Technology Award

AusIndustry Accelerator Program

See connected intelligence in action

our data commitment

Protecting your data with security and integrity

Confidentiality and independence

No delivery entity ever sees or accesses another source entity’s data unless explicitly permitted. No individual or company outside of ActiveXchange’s immediate data team has access to data unless explicitly permitted.

Collaboration and transparency

ActiveXchange commits to supporting all partner entities involved in the initiatives we manage to enhance the value of intelligence generated – if you do not benefit, we do not expect your data to be provided.

Data security and responsibility

Wherever possible data transfers are managed over a dedicated, secure, password protected FTP server or a direct API transfer, working closely with your existing third party member management system.

Ownership

The administration or delivery body always remains the Data Owner and can request that data sharing is terminated and account deleted at any stage.

Privacy

No personal data is ever used to contact an individual.

View our customer policies & documents

Growth intelligence starts here

Your community deserves decisions backed by real data. Let’s talk about what that looks like for you.

trusted by 1000+ sport, recreation & active community leaders

Sydney Dechamplain

Account Manager - Client Success

Sydney joins ActiveXchange with 7+ years of experience working in Aquatics Leadership and Recreation Planning (including for Strathcona County), bringing a wealth of frontline experience to our clients.

Sydney holds a BA in Sociology and Psychology and is an advocate for the importance of universal access to sports, recreation and leisure. Her background as a competitive dancer has instilled in her a passion for physical activity and its transformative powers. Using data driven decision making, Sydney helps clients achieve their goals.